As first announced in January 2012, premier home textiles exporters, Kamal Limited is set to launch their first local initiative with a lawn collection for 2012 in collaboration with fashion designer Khadijah Shah of Élan.
Model and actress Aamina Sheikh is the exclusive brand ambassador for Kamal Lawn by Élan, lending her style and grace to a brand that encompasses the same values. Indeed, Kamal Limited is known for state of the art quality in cloth and printing, and attention to detail in design, where Élan brings in its signature aesthetic that is manifest in its elegant prêt and couture wear.
Kamal Lawn by Élan will offer a diversity of design options with fabric uniquely printed to allow for multiple stitching options through the print a customized design kit will also accompany each print with requisite borders, laces and embroideries.
The lawn collection comprises of 15 designs in total, each in two-color variations, drawing inspiration from Sub-continental, Central Asian, Oriental and European aesthetics. Kamal Lawn by Élan will include a wide array of designs in various geometric and floral patterns with the diversity of both vibrant and pastel-based color palettes.
Whereas photography and styling by Guddu&Shani and Hair and makeup by Akif for this shoot.