Friday, March 2, 2012

Etsy iPhone App Hits 1 Million Downloads in Under 4 Months


Etsy, online seller of various hand-made hipster goodness, has reached a major milestone today. After less than four months on the App Store, the Etsy for iPhone app has surpassed 1 million downloads. The app launched in mid-November 2011.

But that’s not all Etsy has to celebrate. Since the release of the app, Etsy.com has seen 25-60 percent growth in visits month-over-month, and is seeing an average of 30 pageviews per visit.

This is just a guess, but perhaps Etsy’s astounding growth has a bit to do with the sudden popularity of Pinterest. It’s been clear from the start that Pinterest would appeal to marketers, brands, and retailers alike. They just needed to find a way to leverage it. But it would seem that Etsy already has that covered.

The site recently added a “Pin It” button to its listings, right next to the Tweet and Like buttons, making it easier for users to post things they like on to our hot new social network.

Currently the app is only available to iPhone and iPod touch owners, but Etsy did mention that they’re looking for an Android developer. Any takers?

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